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Inbox to In-Store: Why Your Email List Is Your Shop’s Secret Weapon
Social media might get the spotlight, but when it comes to actually reaching your customers, email is still doing the…
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Sewing a Story with the Mary Poppins Quilt
Hello friends! This is Jennifer Long from Sew A Story. I love sewing not only patterns that tell a story…
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Turn On the Machine, Turn Up the Sales
Machine embroidery machines are exciting, creative, and incredibly capable—but they can also feel intimidating to customers who have never used…
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Spoolful of Charm: A Sweet Stitch for the New Year
Hello friends! This is Jennifer Long from Sew A Story. If you’re looking for a cheerful project to start your…
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Kit It & Win It: Turning Fabric Collections into Custom Bestsellers
There’s real power in offering a kit your customer can only get from you. A thoughtfully curated custom kit removes…
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Before You Preorder: A Shop Owner’s Game Plan
A better conversation with your sales rep starts before the call. Release season can feel fast. Catalogs arrive, timelines stack…
