Introducing Barbie™ World!

We are beyond excited to have a new officially licensed Barbie™ collection! Meet, Barbie™ World!

For sixty-five years Barbie has been representing women in new ways, becoming a symbol of independence and empowerment. Through her inspiring careers and exciting fashions, she has become an international icon, and muse around the world. Not only has she been an interpreter of taste and style in every decade she’s lived through, but she has also inspired women and girls to dream bigger than ever before by letting them imagine their futures like never before. By continuing to break boundaries and take on aspirational and culturally relevant roles, she shows girls you truly can be anything.

We will have two fun and FREE quilt patterns to accompany this collection. Stay tuned!

Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products.

We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at

Barbie™ World is arriving in March 2024 and we can’t wait for you to get your hands on another iconic Barbie collection.

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