The World of Strawberry Shortcake™

Enter The World of Strawberry Shortcake™, a new licensed collection arriving at your favorite quilt stores this month!

After first appearing on an American Greetings Card in 1973, Strawberry Shortcake became a favorite featured character and got her classic look in 1978. For over 40 years, fans have grown up with Strawberry Shortcake and her Berry Besties, the famous characters Orange Blossom, Lemon Meringue, Blueberry Muffin, and Lime Chiffon. From Strawberryland to Big Apple City, Strawberry Shortcake inspires girls to bake the world a better place, creating a world where even the littlest berry’s effort can make a huge difference. Strawberry demonstrates leadership, believing in yourself, celebrating differences, freedom to experiment (and sometimes fail), and girl power.

Featured Projects

We can’t wait to see all of the things you make as The World of Strawberry Shortcake™ fabrics, patterns and kits deliver to local and online quilt shops this month!

STRAWBERRY SHORTCAKE and all related titles, logos and characters are trademarks of Shortcake IP Holdings LLC. © 2026 Shortcake IP Holdings LLC. All Rights Reserved.