Post Less, Sell More: Using Designers & Influencers on Social

Social media can feel like one more thing on a very long to-do list. You’re running a shop, helping customers, managing inventory—and then there’s that quiet pressure to post something right now.

Here’s the good news: successful social media for quilt shops isn’t about posting more. It’s about posting smarter. One of the easiest ways to do that? Let designers, influencers, and even your own customers help create the content for you.

When social feels collaborative, it becomes a sales tool—not a stress point.

Why Reposting Works (and Builds Real Trust)

Designers and influencers already do something incredibly valuable: they show fabric in action. Quilts in progress, finished projects, fabric pulls, and real sewing moments give customers the inspiration they’re looking for.

When you repost that content:

• You’re showing how fabric looks beyond the bolt
• You’re borrowing built-in credibility and trust
• You’re giving customers visual inspiration tied directly to what you sell

Reposting isn’t cutting corners—it’s smart marketing that keeps your feed authentic and engaging.

Using Designers to Drive In-Store & Online Sales

If you carry a designer’s fabric, that designer is already part of your marketing team—you just have to tap into it.

A simple rhythm that works:

• Follow designers whose fabric you stock
• Watch for posts featuring collections, quilt tops, or new projects
• Repost with a shop-specific caption that connects the inspiration to your shelves

Think:

• “We have this collection in-store!”
• “Kits available now”
• “Fabric shown is on our shelves today”

This keeps social media focused on inventory you already have, which is where it starts turning into sales.

Influencers (and Customers!) as Your Social Sidekick

Influencers don’t have to mean huge follower counts. Local makers, class teachers, and customers finishing quilts all count—and often feel even more relatable to your audience.

Easy ways to bring them into your social mix:

• Encourage tagging your shop when they post
• Repost customer quilts from classes or kits
• Share moments from workshops, events, or sew days

Not only does this save you time, it builds community—and customers love seeing real people sewing with fabric they can buy from you.

Make It Shoppable (Without Feeling Salesy)

The difference between a pretty post and a profitable one is a gentle nudge.

Every repost is an opportunity to:

• Mention availability (“in-store now” or “shop the fabric”)
• Highlight kits, bundles, or classes
• Save posts to highlights like New Arrivals, Kits, or Classes

You don’t need flashy tactics—just clear, friendly reminders that what customers are admiring is something they can actually purchase.

The Takeaway: Community Over Perfection 

Social media works best when it feels human, not polished to perfection. Reposting designers, influencers, and customers keeps your content consistent, authentic, and connected directly to your shelves. 

You don’t need to post every day.
You don’t need to reinvent the wheel.
You just need to share smartly—and let your community help tell your story. 

And over time, those shares turn into real sales. 

Industry Insight:

Jessica Taylor – Account Executive & former online quilt shop owner

“When I owned my online quilt shop, reposting was my secret weapon. Designer quilts and customer projects consistently drove more sales because customers could see the fabric in real life.

Now, working with shop owners every day, I see the same thing—shops that repost designers and influencers show up more consistently, build trust faster, and turn scrolling into sales.”