Sew Cozy: Hosting a Winter Workshop

As the temperatures drop, there’s no better time to host a cozy clothing sewing class.

Offering projects like pajama pants, hoodies, sweatshirts, ponchos, or even small cozy throws not only helps your customers prepare for winter, but also gives them a fun, hands-on experience they’ll remember. 

Choosing soft, comforting fabrics such as flannels, fleece, brushed knits, or the luxurious Double Lush Velvet adds an extra touch that makes these garments feel special.

Proper Preparation is Key 

Hosting a cozy class starts with thoughtful preparation. Choose projects that are approachable for beginners but still result in something satisfying and usable. To make things simple, consider creating kits or bundles that include everything your students will need—fabric, thread, patterns, and notions. Having these ready to go not only streamlines the process but also helps participants visualize their finished projects when paired with samples on display. Leaning into soft, warm fabrics adds to the “cozy” feel and sets the tone for the event.

Market & Promote In Store and Online

Once your projects are ready, spread the word well in advance. Social media, email newsletters, and in-store signage are all great tools to get the word out. Highlight the wintertime theme and showcase the fabrics and projects your students will be working on. Teasers like sneak peeks of sample projects, early-bird discounts, or small sign-up incentives can build excitement and encourage quick registration.

Create a Welcoming Class Atmosphere 

On the day of the class, the atmosphere you create will make all the difference. Set up sewing stations and cutting tables ahead of time, lay out the kits, and display sample projects to spark inspiration. Having printed or digital instructions available is a nice touch, as it frees you up to focus on hands-on guidance rather than repeating steps.

Enjoy Your Class!

When the class begins, introduce the cozy sewing theme and give a quick overview of the projects and materials. From there, guide students through each stage, checking in as they cut, sew, and finish their work. The goal is for every participant to leave with a completed project they can feel proud of. Encourage photo-taking throughout (with permission, of course) so you can share the experience on social media and in future newsletters. This not only celebrates the students but also inspires others to join in next time.

Follow Up and Start on the Next!

Finally, keep the momentum going after the class wraps up. Share highlights and finished projects online, collect feedback to see what resonated most, and start planning your next cozy gathering. Consistency is key—when students know there’s always another fun class around the corner, they’ll be more likely to return and bring a friend.

Get Started Today!

• Choose beginner-friendly projects and assemble kits
• Promote your class early via email, social media, in-store signage and flyers
• Offer early-bird incentives or special discounts to encourage registration
• Prepare the classroom with sewing stations, cutting tables, and sample projects
• Provide hands-on guidance throughout the sewing session
• Follow up with students and encourage sharing of completed projects

Industry Insight:

Teresa Porter – Account Executive and former quilt shop manager

“Double Lush Velvet has quickly become one of my favorite fabrics—it’s plush, luxurious, and perfect for cozy winter garments. I love teaching classes where students can work with it because the results are immediately rewarding, and it’s surprisingly beginner-friendly for garment construction. 

Simple projects like pajama pants, hoodies, or small ponchos are perfect for first-time sewists, and they love seeing what they can create in a single session. Preparing kits and fabric bundles ahead of time makes the class run smoothly, and sharing project examples in your marketing gets students excited to participate. 

A cozy winter sewing class is a great idea for any shop owner looking to engage their customers and give them something special to make for themselves or as gifts.”