Stitching Up Sales: Selling Through Social

Social media isn’t just for scrolling—it’s a powerful sales tool! Whether you’re selling directly through social platforms or using them to drive traffic to your website, a strong strategy can turn followers into customers. Here’s how to make the most of your social presence:

1. Virtual Window Shopping

Think of your social media profiles as a virtual storefront, where you can showcase your shop’s best offerings. By curating eye-catching posts, you give potential customers a glimpse of the unique treasures waiting for them in your store, helping them visualize the experience before they even step inside.

• If you are a physical shop: post photos of your shop displays and interiors, giving people an idea of what they will find when they visit. 
• If your shop is online only: keep your profile up to date with the newest additions of your inventory and use clear shopping links when you post.
• Utilize clear branding elements so that your brand is easily identified across your social media, website, and physical shop.

2. Show, Don’t Just Tell

Great visuals sell fabric! Showcase drape, texture, and colors with high-quality images and videos. Reels, live sales, and carousels make it easy to engage customers and highlight new arrivals.

• Post fabric swatches, close-ups, and finished quilt projects to inspire buyers. Try to use natural lighting when you can to ensure that the color in the fabrics are true to what the customer would see in real life.
• Utilize the Riley Blake Designs photo library. No need to reinvent the wheel, if you are promoting an RBD fabric line or product, we have studio quality photos you can download and use! Download HERE
• Go live for product launches, flash sales, or Q&A sessions to build real-time excitement.

3. Engage to Sell

Social media is about building relationships, not just making sales. Keep followers involved by creating interactive content and responding to their engagement quickly.

• Ask questions like “Which colorway would you pick?” to spark conversations.
• Use polls, quizzes, and interactive stickers to encourage participation and gather insights.

Selling through social media isn’t just about posting products—it’s about making shopping fun and interactive! Try posting a product showcase reel or running a simple Instagram poll today to start boosting engagement and sales.