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Your Website Should Sell for You
Most quilt shops have a website, but not every website is actually selling. There’s a big difference between an online…
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Merchandising That Sells: Why Every Display Needs Precuts, Bundles & Fat Quarters
When a customer stops in front of a display, they’ve already made a decision: something about it caught their eye.…
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Come Back Soon: Simple Loyalty Programs That Actually Work
Getting customers to walk in—or click “buy now”—again and again isn’t magic. It’s about creating little touchpoints that make them…
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Batiks With a Story: Sharing the Art, History, & Heart Behind the Fabric
Batiks aren’t just another fabric category—they’re rich in history, layered in traditional processes, and full of visual depth. And when…
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Post Less, Sell More: Using Designers & Influencers on Social
Social media can feel like one more thing on a very long to-do list. You’re running a shop, helping customers,…
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From Spreadsheets to Strategy: Using Your Shop Numbers
If you caught our numbers-focused Shop Owner Academy post last year, you already did the hardest part: getting comfortable with…
