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Stitching Together: Smart Ways to Partner with Local Businesses
Sometimes the easiest way to grow your shop isn’t a new ad or product launch — it’s a new relationship.…
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A Spoonful of Sugar: Bringing a Story to Life Through Fabric
Hello friends! This is Jennifer Long from Sew A Story. I love sewing not only patterns that tell a story…
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Your Website Should Sell for You
Most quilt shops have a website, but not every website is actually selling. There’s a big difference between an online…
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Merchandising That Sells: Why Every Display Needs Precuts, Bundles & Fat Quarters
When a customer stops in front of a display, they’ve already made a decision: something about it caught their eye.…
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Come Back Soon: Simple Loyalty Programs That Actually Work
Getting customers to walk in—or click “buy now”—again and again isn’t magic. It’s about creating little touchpoints that make them…
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Spoolful of Charm: A Sweet Stitch for the New Year
Hello friends! This is Jennifer Long from Sew A Story. If you’re looking for a cheerful project to start your…