Free Patterns, Faster Turns: Use What You’ve Got to Move What You’ve Got

Let’s face it—fabric doesn’t move itself. And while discounts can make a dent, they’re not always the best long-term strategy. What if you could turn slow fabric faster, without cutting your margins?

That’s where free patterns come in.

Whether you’re pulling from Riley Blake Designs’ library of free projects or repurposing a pattern you’ve used before, the right design can help move existing inventory, highlight underused notions, and breathe life into collections that need a little push.

Here’s how to make free patterns a powerful part of your sales strategy:

1. Pair patterns with the fabric you already have

Look at what’s sitting on your shelves. That fall floral? The leftover novelty prints? The dusty pastels from two seasons ago? Match those with free patterns that require small cuts (think table runners, baby quilts, or seasonal wall hangings).

Display the pattern with the fabrics, ideally as a mini kit or bundled stack. Add a simple tag like:

• “Make this quilt with these fabrics!”
• “Free pattern idea—just add backing!”

When people see a finished idea, their confidence in making the purchase jumps.

2. Use patterns to inspire—not just to sell

Your customers want to use what they have—but they often need a visual spark. Offer printed free patterns near your register, tuck them into bags with purchases, or include a QR code that links to a new project in your emails.

Got scraps? Host a “Use Your Stash” Saturday with a featured free pattern and display kits using shelf inventory. You’re still moving product—but it feels helpful, not pushy.

3. Feature free patterns in classes, sew-alongs, and BOMs

Free doesn’t mean less valuable. A strong, free pattern can be the foundation of:

• A new-to-quilting beginner class
• A quick sew-along (great for social media!)
• A low-effort Block of the Month with minimal prep

Use what you have, and teach customers how to do the same. They’ll leave with finished projects and a new appreciation for the bolts they once overlooked.

4. Lean into content that converts

Use your email list and social channels to spotlight patterns tied to fabric you want to move. Pair a styled photo of the quilt with a caption like:

“This free pattern pairs perfectly with our citrus bundle—grab the kit in-store or call us to ship!”

You can also film a quick 30-second reel flipping through the pattern with the fabrics you’re recommending. You’re not just selling—you’re showing what’s possible.

Free patterns don’t just sell fabric—they unlock it. They give your customers direction, creativity, and a gentle nudge toward projects they didn’t know they were ready to start.

So instead of marking down that slow-moving fabric, show your customers what they can make with it. When they see the vision, they’re far more likely to turn inspiration into action—and you’ll turn those bolts a whole lot faster.

Industry Insight

Cindy Cloward: Owner of Riley Blake Designs

“Some of the savviest shop owners I know use free patterns like a secret weapon. When you match the right pattern with the right fabric—especially collections that have been around for a while—it creates instant inspiration. The project becomes the selling point. You’re not just moving product; you’re helping the customer picture their next finish. And that’s way more powerful than a sale sticker. Plus, using free patterns lets you create kits or bundle ideas quickly, without waiting on new stock to arrive.”