Start Here: Setting Up Social Media for Your Quilt Shop

Social media doesn’t have to be overwhelming. You don’t need to post daily or be on every platform—you just need a thoughtful, consistent start. If you’ve been meaning to boost your online presence but didn’t know how to begin, this guide is your go-to.

Let’s walk through the basics: how to set up your account, describe your shop, and post with purpose!

✂️ 1. Choose One Platform to Start

Start where your customers are already scrolling. These are the top three for quilt shops:

• Facebook – great for building a local following, posting events, and sharing videos
• Instagram – ideal for beautiful fabric photography, reels, and behind-the-scenes stories
• Pinterest – best for fabric and project photography, and quick creative content

💡 Not sure where to begin? Start with Facebook or Instagram. We post to both and often repurpose content—so if you’re short on time, you can too!

🧵 2. Set Up Your Account Like a Pro

When setting up your account, keep it simple, consistent, and searchable. Here’s what to focus on: 

• Username/Handle:
  • Use your shop name or something very close (avoid too many extra characters)
  • Keep it short and easy to remember
  • Match it across platforms if possible (ex: @RileyBlakeDesigns)
• Profile Photo:
  • Your logo or a clear, branded shop image
  • Make sure it’s readable at small sizes
• Bio or About Section:
  • Keep it warm and clear. Tell people what your shop offers.
  • Yours might say: “Locally owned quilt shop in Georgia. Kits, classes & colorful inspiration.”
• Website Link:
  • Use a direct link to your website’s homepage or new arrivals section
  • If you have multiple links to share, try a free link service like Linktree or Milkshake

📆 3. Plan a Simple Posting Schedule 

You do not need to post every day to see success. Consistency matters more than frequency, so pick something sustainable.

• Post types that always work:
  • New arrivals – Fabric lines, notions, or precuts
  • Display features – Show off a batik summer quilt or your curated table
  • Tutorial teasers – Share clips of in-shop classes or demos
  • Behind-the-scenes – Shop staff folding, packaging, or setting up kits

📸 Bonus Tips:

Snap a few good photos in one sitting and save them to use over time: batch, then share.

Schedule your posts ahead of time with Later.com – affordable and user friendly!

☀️ Summer Social Starter Idea:

Feature batik rayons as a summer wardrobe must-have! Take a quick video of a rayon hanging in the window, post a mannequin or folded display shot, and mention how perfect they are for lightweight dresses and beachy coverups. You can even show a sample garment to inspire confidence!

✨ You’re Ready—Keep It Fun and Focused

Your shop has a story, a style, and a local charm that’s worth sharing. Start small, keep it consistent, and feel free to use our socials as your creative guide. You don’t need a big audience to make a big impact—you just need to show up with the kind of content your customers already love in-store.

Need caption ideas or help with photos? Reach out to your RBD rep—they’re here to support you, both on the floor and online.

Industry Insight

Maddie Butler, Social Media Consultant for Riley Blake Design

When I work with quilt shops, I always remind them—your customers want to see YOU. You don’t need to be polished or perfect. Some of RBD’s best-performing posts are casual behind-the-scenes shots and sneak peeks. Let your feed feel like your shop: warm, inspiring, and full of color.