How to Plan Social Content When You’re Short on Time and Photos

Let’s be honest — running a quilt shop is a full-time job plus a dozen side quests. Between helping customers, managing inventory, and keeping things running smoothly, social media can feel like just one more thing on a never-ending list.

And then there’s the pressure: perfect photos, clever captions, exciting new things to share every day? Who has time for that?
 
Here’s the good news: you don’t need fancy equipment or a professional photo shoot to show up online. You just need a rhythm that works for you.

A Simple Weekly Posting Formula

This three-post-per-week system takes the guesswork out of what to share — no overthinking, no perfection required.

Monday: New Arrival or Restock
Did a new bolt just arrive? Did a favorite kit get restocked? Snap a quick photo (even if it’s still in the box!) and give your followers a peek. Shoppers love being the first to know what’s new.

Wednesday: Work in Progress (WIP)
Post a behind-the-scenes look at something in motion — a class project, a staff quilt, or even a display taking shape. It’s a great way to pull back the curtain and invite your community into your creative space.

Friday: Quilt Top or Kit Feature
Share a finished quilt top, a best-selling kit, or a staff favorite. These posts help customers picture the possibilities — and often inspire them to make a purchase. Bonus points if you ask your followers to share their makes in the comments!

Running low on fresh content or time? Don’t stress. Here are a few easy ways to stretch what you already have:

• Dig into your photo archives — past classes, shop displays, event snapshots, or even old project photos still spark interest.
• Record a 10-second shop walk-through or bolt unboxing. No editing needed!
• Use digital mockups or product photos from your suppliers with a personal caption — something like “Can’t wait to see what you’ll make with this one!”
• Dig into the RBD Studio Photography! Quilts fabric photos and more for every collection in our dropbox.

The key? Keep it casual and real. You don’t need a polished production to make a post feel meaningful.

Consistency > Perfection

The truth is, posting something regularly matters more than posting something perfect. Customers want to hear your voice and feel your shop’s personality!

Industry Insight:

Jessica Taylor, Regional Account Executive & Former Shop Owner

“When I owned my shop, I thought every post had to be a masterpiece. It took me a while to learn that the messy moments — a busy cutting table or a customer showing off their quilt — connected so much more. Once I got consistent, my online community really started to grow.”